Do You Know Your Consumer of Tomorrow? ECommerce Articles | July 23 Anthony Nelson Youth Jersey , 2008 Every business owner keeps their eyes cast in two directions. One is keeping a watch on what is happening to their business now. The other is focused on the future ? what?s coming down the road that m...
Every business owner keeps their eyes cast in two directions. One is keeping a watch on what is happening to their business now. The other is focused on the future ? what?s coming down the road that might be good for that business.
And the online business world is no different, nor should it be. Billions were spent during the final two months of last year by Internet shoppers Mike Edwards Youth Jersey , setting a new record. That would tell you that November and December of this year could be great for your business.
More than 80 percent of everything bought online is paid for using a credit card, which should tell you that people are shopping online (good) and an overwhelming majority wants to pay by credit card (better).
And as far as the future is concerned think about this statistic. Slightly more than three-quarters of college students hold at least one of the major four credit cards ? VISA Jamel Dean Youth Jersey , Discover, MasterCard or American Express. That is a great piece of news looking to the future.
Think about it ? more than 75 percent of college kids have a credit card. Most are probably using it for things like the occasional coffee Sean Murphy-Bunting Youth Jersey , reloading minutes to their cel phone or buying music downloads; all of which are in line with their income levels.
However, keep in mind that these are the kids that have grown up with the Internet as a part of their lives. They have always known about e-mail and IM?s. Most of these kids have probably never ordered anything then hunted for an envelope Devin White Youth Jersey , filled out a check and scavenged for a stamp. They are the first virtual shopping generation and have embraced it with passion and enthusiasm. But here?s the good part.
Every spring thousand of these kids will graduate, go into the real world and find jobs. Their disposable income will balloon but their preferred way of shopping ? over the Internet ? won?t diminish. So you as the online retailer are seeing your potential audience grow every year ? assuming that you have credit card processing on your site.
Indeed O. J. Howard Youth Jersey , any e-business that has not added an ecommerce merchant account capability is scuttling their own efforts to grow and succeed. It would be like Sony selling a big-screen TV with no high-def receiver, no cable input and no remote control. The model would fail to ever touch its true potential Vita Vea Youth Jersey , as is any site without credit card services.
So the essential question is whether you are prepared for the growing number of online shoppers that want to use their credit card as payment. Because they are coming. And when they get to your site and they don?t find the merchant services they are seeking they won?t fuss or send an e-mail of complaint. They?ll click over to your competition that does accept payments online and spend their money there. And they will likely never come back.
And the irony is that adding online credit card merchant accounts has never been easier. The application process takes about 15 minutes, the established companies usually have a decision within 24 hours Mike Evans Youth Jersey , and some e-store owners are processing their first card transaction within a day.
So are you going to make your site ready for the next generations?
Website optimization is a complex issue but is essential for every business to succeed on the internet. A good website with low rankings is useless and does not prove beneficial for your business ventures. Therefore, in order to know where exactly your website lacks can only be done by an seo expert. They make use of various techniques so that your website ranking and visibility can be improved. They know that a major role in indexing is played by title tag in determining what the particular page is about. It is also the first thing that the visitor would see when looking for search engine listing.
These experts include a keyword or two in the title tag to increase its reach. Apart from the title tag the description and the keyword tag are also important in search engine optimization. This tag is essential as it is listed in your search result and this is what your users read when the link comes up and makes the decide whether or not to click on the link. Since the professionals are experienced and have complete know how related to the industry they include a few relevant keywords in this tag. They take complete care of using the keywords in a justified manner and not to overstuff them as it might result in spamming of your site.
Including attributes on link is also a crucial step in website optimization. These links pop up when a mouse is placed over them. They are used for both image and text linking. It is these links which define their purpose and directs the user to different pages within the website. The web designing companies are well aware of the fact that content relevant to your site or topic is only used in your website. As users are always interested in finding the content relevant to their search hence your content should have the important keywords and phrases which a web user requires. When creating the website these companies explain every information clearly so that it makes sense to the reader.
Making use of social media sites for promotion is also a useful technique nowadays being practiced by SEOs. As you build your own network on your website you l see more and more traffic visiting your website day by day.
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