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5 Tips to Starting a Successful Membership Website ECommerce Articles | June 5, 2007 In the last few years Stephen Piscotty Womens Jersey , I have seen membership subscription websites take the Internet by storm. Most subscription sites offer their subscriptions for a fee and today, paying for information online has become the rule, rather than the exception. Here are 5 tips to consider if you want to start a membership website:
Copyright (c) 2007 Donna Gunter
In the last few years, I have seen membership subscription websites take the Internet by storm. Most subscription sites offer their subscriptions for a fee; however Rickey Henderson Womens Jersey , a handful offer their information for free to anyone who will provide an email address and name.
The focus of this article will be on the fee-based membership subscription websites. Back in the Internet dark ages in 1997 or so, everyone expected everything online to be free of charge. For a few years, as more and more people purchased computers and chose to be online, that philosophy worked quite well. Around the year 2000 Dennis Eckersley Jersey , however, that philosophy began to change. The dot-com bust was beginning, and many companies realized that continuing to provide their services or content free of charge wasn't going to work in the new Internet marketplace. The fee-for-content phase was beginning, and many were skeptical Dave Henderson Jersey , saying the people would never pay for something that was once free.
Now, paying for information online has become the rule, rather than the exception. Newspapers charge to access their article archives; membership associations charge to access their membership lists; and membership subscription websites charge to access the "insider" information that a particular industry or niche finds vital for success.
I am amazed at the number of membership websites out there that cater to all interests. Here are some examples:
-- The Janitorial Store (http:www.thejanitorialstore): provides tools and resources on how to open and run a cleaning business.
-- Landlord Support (http:www.landlordsupport): helps property managers with the challenges of managing and maintaining rental property.
-- Dog Problems (http:www.dogproblems): teaches you how to train your dog to become better behaved
There are a number of companies providing membership subscription software and services in the marketplace, and the prices are all over the board. Two that come highly recommended are MemberGate Terry Steinbach Jersey , http:www.membergate, which is a membership website development company that will host and help you develop your website, and aMember Professional, http:www.amemberRollie Fingers Jersey , which is software that you purchase and install to help you manage your membership site.
Integrating a membership website as a key part of your marketing funnel will be a time-consuming endeavor, but I think you'll find it worthwhile. Here are some tips to keep in mind, as you think about launching your own membership subscription website:
1. Pick a niche market with which you have some experience and credibility. Your audience is paying for your expertise and insight, so trying to fake it won't work.